Opportunity assessment – 1 ECTS

Detail:To you, your startup is special and your product is genius. To an investor, your startup is one of many and, statistically, it is very likely to fail. How do you convince an investor (or potential customer, potential employee, etc.) that your business is worth the risk? By showing them you have thoroughly road tested it. The lesson ‘Opportunity Assessment’ teaches students to think like investors, not just inventors. The key concepts involve looking at the broader environment surrounding a startup: other solutions available on the market, all of a company’s potential customer segments, and the state of the market and the industry. The second part of the lesson involves road testing your startup: thoroughly testing a business idea before building a startup around it.